In 2018 we need less nonsense and more science
Our capacity to tell fact from fiction in a world overflowing with information becomes increasingly important. In order to promote a better informed society, the author of the essay "In 2018, we need less nonsense and more science" highlights the significance of applying scientific approaches in marketing. This idea is supported by an incisive TED Talk entitled "The Art of Skepticism" by famous psychologist and scientific writer Michael Shermer. Both texts discuss the difficulties we encounter when separating fact from fiction and the importance of science in helping us make wise decisions. The paper promotes less gimmicky marketing and more techniques that are supported by science. It draws attention to how marketers frequently use psychological ploys and deceptive practices to influence consumers' choices, resulting in dubious decisions influenced by feelings. The appeal for greater science, on the other hand, exhorts marketers to depend on empirical evidence,...