In 2018 we need less nonsense and more science

Our capacity to tell fact from fiction in a world overflowing with information becomes increasingly important. In order to promote a better informed society, the author of the essay "In 2018, we need less nonsense and more science" highlights the significance of applying scientific approaches in marketing. This idea is supported by an incisive TED Talk entitled "The Art of Skepticism" by famous psychologist and scientific writer Michael Shermer. Both texts discuss the difficulties we encounter when separating fact from fiction and the importance of science in helping us make wise decisions.

The paper promotes less gimmicky marketing and more techniques that are supported by science. It draws attention to how marketers frequently use psychological ploys and deceptive practices to influence consumers' choices, resulting in dubious decisions influenced by feelings.

The appeal for greater science, on the other hand, exhorts marketers to depend on empirical evidence, research, and critical thinking to honestly sell their goods and ideas. By doing this, businesses can enable consumers to make defensible decisions rather than giving in to emotional pressure.

This viewpoint is supported by Shermer's TED Talk, which examines the art of skepticism and how critical thinking may assist us in distinguishing fact from fiction. He highlights the importance of scientific skepticism in all facets of life, from evaluating product claims to looking at more general social issues. Shermer examines how information that supports preexisting opinions is more likely to be accepted by our brains, leading to echo chambers that promote prejudiced views. He promotes a healthy dose of skepticism to fight this cognitive bias formulating opinions on the basis of facts and the scientific process.

The paper and Shermer's talk share a similar understanding that sifting through the deluge of information takes a dedication to seeking truth via meticulous analysis. Adopting science and empirical facts in marketing enables the development of transparent campaigns that promote items based on their real merits rather than cunning tricks. Similar to this, using scientific skepticism in our day-to-day activities enables us to confront our assumptions and query the veracity of information we come across.

Furthermore, the two sources concur in their recognition of the influence of media on how we see reality. The article discusses the proliferation of sensationalized news and click-bait, which frequently mislead readers and contribute to spread of misinformation.

Shermer's TED Talk dives deeper into the subject, exploring how the media may impact our thoughts and create our worldview. He encourages people to seek out varied sources of information, to double-check statements, and to be open to revising their ideas when confronted with strong evidence.

Integrating research into marketing and human decision-making is critical for navigating the delicate line between truth and media-driven reality. Shermer calls for scientific skepticism as a tool for scrutinizing the material we receive on a regular basis, much as the article promotes for science-based marketing methods. We can make more conscientious and educated decisions as customers and as members of society if we include these concepts.

Finally, the article "In 2018, we need less nonsense and more science" Michael Shermer's TED Talk "The Art of Skepticism" focuses on the importance of embracing science and critical thinking in order to make informed decisions in an information-rich environment. 

We can establish a more transparent and trustworthy marketplace by minimizing marketing nonsense and boosting evidence-based solutions. Similarly, by employing scientific skepticism in our daily lives, we may traverse the media's perception of reality and make decisions based on data and logic. 

The use of science into marketing and human decision-making empowers us to be responsible consumers and informed citizens in our search of truth. Let us embrace science and skepticism as tools for navigating the information sea and emerging as well-informed life navigators.